Peak Digital Marketing Solutions is excited to announce a new partnership with accessiBe, an innovative website accessibility service. This strategic alliance will enable Peak to offer clients compliance with online accessibility laws while also building products that provide better experiences for all internet users....
When it comes to eCommerce, there are a lot of moving parts. The customer’s journey from browsing your products to making a purchase is an intricate dance. Each step requires attention and should be optimized in order to improve conversion rates and increase sales. In...
If you're an online business owner, you know that the key to success is boosting your conversion rate. A wishlist functionality can be a useful tool for converting customers and increasing sales, but what exactly is a wishlist? And how much can it increase your...
It’s easy to get caught up in vanity metrics. We all want to see our numbers go up and feel like we’re making progress. But when it comes to impressions, the story isn’t quite so clear-cut. Are impressions really a vanity metric? Or are they...
Are you looking to set up an online store and don't know which platform is right for you? You have probably heard of the two most popular platforms—Shopify and WooCommerce—but do you know the difference between them? In this blog post, we will compare the...
For any business that accepts online payments, it is essential to understand the Payment Card Industry Data Security Standard (PCI DSS). This standard is a set of security requirements for all companies that store, process, or transmit credit card information. The goal of this compliance...
Email digital marketing is a powerful tool for a business of any size. An email list gives you an opportunity to reach out to potential customers and drive conversions. But how do you go about it? Here’s how to grow your email list and drive...
Website accessibility helps ensure everyone, regardless of physical or cognitive ability, can access and use your website. It also makes good business sense as it allows you to reach more prospects and avoid costly lawsuits. In this blog post, we'll discuss the advantages of web...
In a world where competition is fierce and attention spans are short, digital marketing strategies are essential for businesses to stay ahead of the curve. With an effective digital marketing strategy, you can increase brand awareness and visibility, engage with customers, build relationships and trust...
Paid search is a great way to drive traffic to your website, but it can be costly if you don’t manage your budget wisely. It’s important that you create and stick to a budget so that you can maximize the effectiveness of your campaigns. In...
