It’s easy to get caught up in vanity metrics. We all want to see our numbers go up and feel like we’re making progress. But when it comes to impressions, the story isn’t quite so clear-cut. Are impressions really a vanity metric? Or are they...
As an eCommerce manager, you want to make sure that your site is as effective and efficient as possible. That’s why Conversion Rate Optimization (CRO) is so important. CRO allows you to optimize your website with the goal of increasing sales and conversions, while making...
If you are like most business owners, you would agree that digital marketing metrics can be confusing. From Average Order Value (AOV) to Customer Lifetime Value (LTV), there are so many terms and acronyms to learn—and that’s before we even discuss conversion rates and bounce...
